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Home Apparel All Season Garb Jeans back pockets becoming brand identity
  • Apparel
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Jeans back pockets becoming brand identity

By Helen Roberto -
November 6, 2011
0
1649

Almost every pair of jeans has two back pockets, its standard worldwide and looks like never going to change. Different brands manufactures try to create their identity even from a distance. If a person is wearing a jean and going away from you, you can identify which brand of jean he or she is wearing just by looking at the back pockets.

Most denim products feature elements of distressing and are intentionally manufactured with holes or stains for the purpose of making them appear worn, or vintage. Similarly having embroidery on the back pocket attracts many buyers. The denim collection uses various pocket embroidery designs. It’s like a signature logo of a brand and some back pocket embroideries are registered and copyright protected too.  It is like A-pocket jean consists of an “A” stitched on the pocket and sometimes incorporating Swarovski Crystals.  The Dojo jean consists of a “7” on the pocket, the Kate features V-shaped embroidery, and many other designs exist on various styles.

Most probably, the process used to tailor, patch, mend and reinforce cloth fostered the development of sewing techniques, and the decorative possibilities of sewing led to the art of embroidery and it’s done on purpose to decorate clothes. The denim jeans back pockets get embroidery done by machine. Embroidering process in the textile industry in England started in mid 1800s and it’s still going.  Much contemporary embroidery is done with a computerized embroidery machine using designs with embroidery software. In machine embroidery add texture and design to the denim fabric.

Embroidery work is often regarded as the best form of art which is in demand by ladies as it adds beauty to the dull fabric. See picture above and imagine it without the embroidery. This idea is implemented on denim jeans by many brand owners and it sells.

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Helen Roberto
Helen Roberto is a freelance writer and loves to participate in discussion of textile industry globally. In her spare time, she works as an admin to maintain this blog and few others. Her knowledge on the subject has benefited many associated to home textile manufacturing and marketing.

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