Italians have been able to stay ahead in the fashion industry
Italian fashion designers have gained international fame for their exquisite collection of dresses and accessories. The Italian city of Milan has emerged as one of the fashion capital of the world. Italian fashion industry has produced some of the most renowned designers and fashion brands such as Gucci, Giorgio Armani and Valentino. There are many reasons behind the popularity of Italian fashion designers, some of which are listed below.
1. Brand Value
It all boils down to fame and brand value. Italian fashion designers have gained immense fame around the world and that keeps on driving people to buy their products. While not every product is ground-breaking in design and features, customers will buy it still knowing that they are purchasing a top quality brand.
Italian brands are known for their out-of-the-box designs. You will be hard pressed to find such exceptional designs at other fashion houses. Italians excel in introducing new designs based on ideas that are fresh and original. It is the uniqueness of designs that keep the customers glued to Italian fashion brands.
Italian fashion designers are very particular about the quality of their products. They know that customers will be thoroughly disappointed if they fail to maintain quality.
Italians know how to market their products. They hire the services of international advertisement agencies and use global sports and film celebrities as their brand ambassadors. This helps in attracting new customers while cementing relationships with the current ones.
Italian fashion brands, while expensive, are still relatively cheaper than their French and British counterparts. Customers want to buy the best products but always look out for discounts as well. Italians take a lead in this regard as they offer products at relatively lower prices alongside regular discount and promotion campaigns. Given these five factors, Italians have been able to stay ahead in the fashion industry and have turned millions into die-hard fans.