Burberry Prorsum dazzled its catwalk audience with bright colours in London Fashion Week
During the London Fashion Week, Burberry Prorsum dazzled its catwalk audience with bright colours on Monday. Their creative director Christopher Bailey said, “I wanted to do a collection that makes people smile. I want it to be joyous, a bit sassier and sexier.”
The brand Burberry is well known for its classic camel trench coats needed the dose of cheerfulness more than ever. In a surprise profit warning that rocked the luxury goods sector last week, the fashion house said sales have slumped and profits for the year would be at the lower end of market expectations. This news has affected the share in stock market. The Chief Executive Angela Ahrendts praised Bailey for a collection that “reinforced the heritage of the brand in the happiest, most confident way that he could.” “For us, steady wins the race,” she said. “The sector is still strong. Burberry is incredibly strong, our foundation is there.
The brand’s signature trench coats were re-imagined in a luxurious gold lace, from hot pink-to-red and more bright metallic textured leather were presented during the glitzy catwalk. Show opened with a white silk cape draped over a rose gold bodysuit. Bailey then followed with futuristic variations on the cape, including one in silver leather and another in clear orange plastic trimmed with python leather.